Virgin Media O2 (VMO2), the enlarged entity formed by the merger of Virgin Media and O2 UK, has announced that it is to begin moving Virgin Mobile subscriptions to O2 tariffs next month, in what it has called ‘a key pillar in [VMO2’s] integration’.
In a press release regarding its plans, VMO2 confirmed that in February 2023 it will send communications to a first group of Virgin Mobile customers to inform them that their current service will transfer over to a new O2 plan. According to the company, as part of the migration process millions of customers will receive unlimited texts and voice calls, and either double the data or unlimited data for the same monthly charge each month. Meanwhile it has also stressed that no customers will see the cost of their plan rise as a result of the development. VMO2 expects that the migration will occur ‘seamlessly and over the air’ for the vast majority of customers, saying there will be no need to replace SIMs, port phone numbers or change billing dates or information. Exact details of the changes and steps will be outlined clearly to individual customers at least 30 days ahead of their migration taking place.
Migrations will reportedly occur throughout this year, with VMO2 having confirmed that by the end of 2023 it expects to have ported all existing and newly joined Virgin Mobile customers to an O2 tariff. Notably, Virgin Mobile will actually continue to offer flexible handset contracts and 30-day rolling SIM only plans during 2023, while looking ahead VMO2 has said that ‘a variety of options [are] under consideration regarding the use of the Virgin Mobile brand in future’.
In announcing plans for the subscription migration, meanwhile, VMO2 also confirmed that the first stage of its efforts in this area had been completed at the end of 2022, when the entire Virgin Mobile subscription base was transferred over to using the O2 network.
Commenting on the matter, Gareth Turpin, Chief Commercial Officer at VMO2, said: ‘This is a major milestone moment for [VMO2] as our Virgin Mobile customers start moving over to O2 plans, receiving added value and benefits on top. Our teams will guide customers through every step of the migration, and we’re laser focused on making sure this all occurs in the most hassle-free way possible.’