South Africa-based regional mobile carrier MTN Group is teaming up with a new African business-to-business (B2B) marketplace platform, Dooka, signing a partnership agreement which the latter claims ‘represents a paradigm shift in corporate procurement by bringing the ease of consumer marketplace buying to corporations across Africa’. The B2B company said the move should lead to more equitable access, improved digital transparency and greater efficiency for MTN’s suppliers.
Commenting on the tie-up, Dirk Karl, Executive and Chief Procurement Officer at MTN, said: ‘Our new relationship with Dooka is hugely exciting and brings efficiencies to every level of the supply chain. It stands to transform the way businesses operate across Africa. I am extremely proud that MTN are the anchor partner with a truly African organisation and a solution which is built specifically for Africa.’