Altice USA has announced that its Suddenlink brand has been rebranded to Optimum, bringing the company’s telecoms products and services under one unified brand across its entire footprint. The planned switchover was first announced in April this year.
According to TeleGeography’s GlobalComms Database, Altice USA was formed in June 2016, following the completion of Altice Group’s USD17.7 billion acquisition of Cablevision Systems (trading as Optimum). Previously, in December 2015, Altice closed the USD9.1 billion takeover of Suddenlink.
Last month it was reported that Altice USA was working with Goldman Sachs Group on the potential sale of its Suddenlink unit, which could fetch as much as USD20 billion.