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MVNO Monday: a guide to the week’s virtual operator developments

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20 Jun 2022

Mobile X Global, the company formed by Boost Mobile founder Peter Adderton, has signed a merger agreement with industrial monitoring firm Electro-Sensors. The definitive merger agreement and related transactions have been approved by each company’s board of directors and are subject to approval by the shareholders of each company. The directors, officers and major shareholders of each company, who collectively own a majority of the shares of each company, have entered into agreements obligating them to approve the transactions. Shares of the combined company will continue to trade on the Nasdaq Capital Market under the ticker symbol ‘MOBX’ upon closing of the merger, which is expected in the third quarter of 2022. Mobile X Global, meanwhile, has reiterated its plans to launch what it describes as a new ‘AI-powered mobile business’. The newcomer inked a wholesale contract with Verizon Wireless back in October 2021. The press release notes: ‘Mobile X intends to employ artificial intelligence, machine learning, and real-time usage information to learn each customer’s unique connectivity requirements and provide optimised individual pricing, supported by a premier app-enabled experience.’

Unified communications group Enreach has rebranded its two Spanish subsidiaries, masvoz and Telsome, as Enreach. The two businesses already operate as a singular entity as a result of the successful integration completed after the group’s acquisition of Telsome in January 2022. The press release notes: ‘masvoz [acquired in November 2019] was the origin of Enreach’s market entry into Spain and in recent years has created significant new organic growth opportunities both in the local market and across the group, particularly through its innovative omni-channel cloud contact centre solution for mid-sized enterprises. With the addition of Telsome, both companies have continued to grow together and enhanced Enreach’s Spanish footprint with new MVNO capabilities and a successful SME channel.’

Sticking with Spain, Sweno, the MVNO launched by Spanish department store El Corte Ingles last year, has not fulfilled the expectations of the company’s management team. A source familiar with the matter told Economia Digital that the MVNO’s commercial performance has underwhelmed to date. There is no immediate plan to pull the plug on the venture, however, with the company seemingly placing its trust in partner Grupo MASMOVIL to oversee an upturn in the MVNO’s fortunes. The MVNO launched over the MASMOVIL (Yoigo) network on 26 July 2021.

Finally, Germany has a new youth-focused MVNO in the form of 4B Flexz!, which has been launched by 4BRO over the Telekom Deutschland network. As per the press release, the portfolio will only be available online and will be advertised via social networks. Further, depending on the term and tariff choice, customers can collect ‘BRO Points’, which can be redeemed for vouchers or 4BRO products. Anna Wieland, Head of Mobile Wholesale at Telekom Deutschland, commented: ‘We look forward to breaking new ground together with 4BRO and an attractive offer for young people.’

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