CEO: Cross-border mergers in Europe not part of Orange’s strategy

Cross-border mergers are not part of Orange’s strategy in Europe, according to new CEO Christel Heydemann, with the executive adding that the company’s priority is to strengthen its position in existing markets, Reuters writes. The CEO was cited as saying: ‘Orange’s strategy doesn’t involve cross-border, European consolidation, or a big M&A project … We have a lot of value in the business that we can already bring to our existing customers in our existing geographies.’ Regarding consolidation in Orange’s domestic market, Heydemann said she would welcome any opportunity but said such a deal wasn’t a necessity for the company.