Hakuna matata: TPG rebrands as Simba, ain’t no passing craze

To mark its second anniversary in Singapore and the achievement of 500,000 subscriptions since its commercial launch in 2020, the country’s newest mobile network operator TPG Telecom (TPG Mobile) has announced it has rebranded itself Simba Telecom with immediate effect. In what local press note is a nod to the city-state’s ‘Lion City’ nickname, the firm’s CEO Richard Tan, said: ‘We are very passionate about the value, quality and experience we bring to our customers with our no-contract mobile plans. We wish to thank them for their unwavering support which has helped Simba Telecom reach this incredible half-million subscriber milestone. With our 5G licence, we hope to deliver more exciting services in the near future’.