Sky has become the latest British fixed broadband provider to launch a discounted tariff for low-income customers, following pressure from local communications watchdog Ofcom to do so, the latter has announced. In a press release regarding the matter, Ofcom noted that it had recently called on more providers to offer what are referred to as ‘social tariffs’ and to promote these more widely to customers. As a result of this pressure, Sky has now introduced its ‘Sky Broadband Basics’ package, joining the likes of BT, Hyperoptic, KCOM and Virgin Media in offering a discounted plan for low-income subscribers. In addition, Ofcom confirmed that NOW Broadband – which is owned by Sky – has launched a similar tariff.
Commenting on the matter, Lindsey Fussell, Ofcom’s Network and Communications Group Director, said: ‘We’ve been calling on broadband firms to do more to support customers suffering financial hardship. So we’re pleased Sky has responded with a special discount for people on low incomes. We want to see all providers step up and offer these packages, and promote them more widely.’