Established cellcos react to newcomer with promotional tariffs

12 Apr 2022

In response to the arrival of new competitor Africell on 7 April, Angola’s established mobile operators Unitel and Movicel have both introduced tariff promotions in attempts to combat the threat from the newcomer. Market leader Unitel’s new ‘BAZZA’ tariff is aimed at ‘the multimedia generation’, with ‘more affordable prices’, inclusive of 60 minutes free-of-charge calls per day between BAZZA subscribers for a promotional period of three months. Unitel’s website shows that BAZZA subscriptions require a new SIM card (issued free of charge) which enables a bonus 1GB of mobile data valid only for the first ten days, while new customers also receive a small allowance (worth AOA100 [USD0.22]) for calls to other numbers.

Movicel’s online social media pages show that its new ‘Movinet 4×4’ promotion quadruples Movinet tariff customers’ 30-day mobile data allowances, although the offer is valid only until 30 April (subject to extension). Furthermore, half of the data allowance is only valid for use during the hours of 00:00 to 05:00, with the other half valid between 06:00 and 23:59. Under the promotion, 1GB/2GB/6GB/10GB packages costing AOA1,000, AOA2,000, AOA5,000 and AOA8,000 respectively now enable total 30-day data volumes of 4GB/8GB/24GB/40GB.

Africell Angola’s initial range at launch included free on-net calls and mobile data bundles which it claimed were priced ‘up to 50% cheaper’ than rivals, with 1GB costing AOA750.