Cincinnati Bell to rebrand Ohio, Kentucky, Indiana operations as altafiber

3 Mar 2022

Cincinnati Bell has unveiled plans to rebrand its operations in Ohio, Kentucky and Indiana as altafiber, as the company works to expand its geographic reach. The Cincinnati Bell brand – which has been in service for around 150 years – will be phased out over the next six-nine months. However, the rebranding exercise will not impact on the group’s Hawaiian Telcom subsidiary or its CBTS IT services business.

The telco says it has invested more than USD1 billion in the rollout of fibre-optic services in recent years and currently offers fibre-to-the-premises (FTTP) connectivity to approximately 60% of addresses in Greater Cincinnati. New owner Macquarie Asset Management (MAM) – which acquired the telco in September 2021 – seeks to cover 100% of homes and business in Greater Cincinnati in the next five years.

Leigh Fox, President and CEO of altafiber, commented: ‘The investment in fibre, our geographic expansion, and our partnership with Macquarie mark a clear inflection point for the company … The word alta is rooted in a word that means elevated, and that’s what altafiber is doing: we’re providing an elevated connection through fibre and raising the standard of service to our customers and the communities we serve as we continue to build out our fibre network and deliver broadband connectivity that is essential to accessing education, healthcare, and employment opportunities.’