Etisalat Group becomes e&

Etisalat Group, which is based in the United Arab Emirates (UAE), has announced that it is changing its group branding to e&. The group says that under the new name it aims to become ‘a global technology and investment conglomerate that accelerates the digital transformation journey while empowering societies’. The group’s telecoms operations, which span 16 countries, will all retain their current branding, including Etisalat UAE, Etisalat Misr in Egypt, Mobily in Saudi Arabia, PTCL in Pakistan, Maroc Telecom of Morocco, and Moov, which is used in a number of African markets.