MVNO Monday: a guide to the week’s virtual operator developments

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21 Feb 2022

Russian retail giant Magnit is poised to trial its long-gestating MVNO in the first quarter of 2022. When live, the proposition will be targeted at the company’s loyalty programme users, who will be able to redeem loyalty points against the mobile service. As of 31 December 2021 Magnit operated a total of 26,077 stores in 67 regions of Russia, serving around 14 million customers on a daily basis. In addition, 59 million customers are signed up to its cross-format loyalty programme. As previously reported by MVNO Monday, Magnit received an MVNO licence back in 2020, with Tele2 Russia named as its likely network partner.

Austria will also see the launch of a new MVNO in the coming months, in the form of Raiffeisen Mobil, which will be launched by the Vienna-based financial of the same name. Raiffeisen Bank International (RBI) currently serves 19 million customers in 13 Central and Eastern Europe (CEE) markets via 1,800 branches. Ventocom will act as the MVNE for the project.

Orange Morocco has launched a new digital sub-brand called YOXO. Orange explains: ‘ is aimed at Moroccans who are looking for autonomy and the privilege of extra-generosity. At, everything is digital: ordering is done online in a few clicks, payment is made by credit card and customer interactions are supported by Djingo, the first robotic virtual assistant.’ TeleGeography notes that the YOXO branding is already used by Orange in Romania, having been launched in September 2020.

In the UK B2B ISP XLN Telecom has been acquired by fellow business-focused provider Daisy Group in a deal valued at approximately GBP200 million (USD272 million). The deal includes roughly 120,000 fixed broadband/fixed voice/mobile subscriptions in the SME sector. According to TeleGeography’s GlobalComms Database, XLN launched its XLN Mobile service in December 2009, via the Hutchison 3G UK network. Daisy Group does not currently provide MVNO services, but does offer its clients a ‘white-label offering from O2 and *Vodafone*’.

Finally, Altice USA has reported that its Optimum Mobile MVNO unit ended 31 December 2021 with approximately 186,000 mobile subscriptions, after net adds of 5,000 in 4Q21 (+18,000 in FY 2021). Quarterly mobile revenue grew 18.1% year-on-year to USD23.8 million while annual mobile sales increased 7.8% to USD84.2 million. At the end of 2021 mobile take-up reached just 4.0% penetration of Altice’s residential customer base.

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Austria, Morocco, Russia, United Kingdom, United States, Altice USA (Optimum), Daisy Group, Magnit Mobile, Raiffeisen Mobil, XLN Telecom, yoxo (Morocco)