French-owned Iliad has entered Italy’s fixed broadband market, with a low-cost offer to entice its more than eight million mobile customers to the new fibre service. Existing Iliad subscribers can get fibre access for EUR15.99 (USD18.25) a month while new customers are charged EUR23.99. In the cities of Milan, Turin and Bologna download speeds could be up to 5Gbps, while peak speeds are limited to 1Gbps in other areas.
Iliad is offering fibre broadband via partnerships with network owners Telecom Italia (TIM) and Open Fiber. There has been speculation recently that Iliad Italy could be looking to merge with rival operator Vodafone Italy, which is also active in the mobile and fixed broadband sectors.