MTN Ghana has announced the implementation of measures to ensure on-net/off-net parity for voice and SMS special plans, promotions and bundle offers with effect from 1 November, ensuring its customers enjoy the same rate for on-net calls and those to other networks.
The initiative is one of the remedies imposed under the National Communications Authority’s (NCA’s) declaration in June 2020 that said MTN Ghana held significant market power (SMP). The market leader was also ordered to implement a 30% asymmetrical interconnect rate for two years, to present implementation plans on national roaming services, and to set floor/ceiling prices for voice, data, SMS, Mobile Money and other services, with its rates subject to review and approval by the regulator to ensure other vendors were not subject to exclusionary pricing or behaviour. It is not clear whether MTN has satisfied all the conditions, as the company filed a legal challenge against the SMP declaration and later reached an amicable resolution with the NCA following negotiations.
The operator noted in a statement that it had ‘complied with all the defined directives to date by the regulator’, adding: ‘We continue to engage with the regulator to explore ways of promoting competitiveness in the industry while ensuring value for all our customers through continued innovations in our products and services.’