Copel Telecom expected to rebrand imminently

21 Oct 2021

Brazilian ISP Copel Telecom is poised to change names, Gazeta do Povo reports. As per the article, a rebranding exercise is earmarked to start in November, and is legally obliged to conclude by January 2022. A name change was part of the takeover conditions applied by the Administrative Council for Economic Defence (Conselho Administrativo de Defesa Economica, CADE), which asked for it to be implemented within six months of approving the ISP’s sale to the Bordeaux Multi-Strategic Investment Fund.

Prior to the BRL2.395 billion (USD447.1 million) sale – which was approved in July 2021, and closed the following month – the ISP was owned by Parana-based state power company Companhia Paranaense de Energia (Copel), and had strong ties to the state government.

Wendell Oliveira, CEO of Copel Telecom, commented: ‘This is a difficult task. There is a sense of belonging of the people of Parana with the Copel brand. What we want is to create a new brand, but one that is a platform from Parana to the rest of Brazil.’ As such, the new owner intends to extend services to states such as Santa Catarina, Sao Paulo and Mato Grosso do Sul.

Brazil, Copel Telecom