Japanese conglomerate SoftBank Group Corp has inked a JPY178.5 billion (USD1.61 billion) deal with Verizon Communications to secure a ‘perpetual’ licence for the rights to use the Yahoo and Yahoo Japan trademarks. Announced though the Group’s Z Holdings (ZHD) subsidiary, Tokyo-based SoftBank says the deal will enhance its corporate value and enable it to use the branding in its home market without paying royalties – while also gifting Z Holdings ‘greater flexibility in the use of the Yahoo brand and licensed technology’ to develop its businesses in the country. The Mainchi cites Z Holdings as confirming that the new licence agreement will take effect after US investment firm Apollo Global Management completes its acquisition of Verizon Media, which is expected in the second half of 2021. Verizon Media announced in May this year that it will be acquired by Apollo for USD5 billion. The latest deal specifies that the relevant brand and technology assets ‘may be used in Japan throughout the ZHD Group’.