Orange Poland unveils strategy to 2024

30 Jun 2021

Orange Poland has unveiled its new business strategy to June 2024. The new strategy, under the name of Grow, is based on four pillars: creating value in the company’s core business, particularly in the context of optical fibre and convergence; creating new solutions for business, using the latest technologies, such as 5G; further transformation of the company thanks to digitisation; and responsible management.

Julien Ducarroz, president of Orange Poland, said: ‘Optical fibre, mobile services, convergence – this is what we will build on. The super-fast and efficient fibre-optic network that Orange Polska has built in recent years is the basis for the further development of convergent home services. For many – especially recently – home has become an office, place of study, and entertainment centre. It is the needs related to the home that will be the foundation of Orange’s offer for individual customers. Home services packages based on optical fibre and convergence will remain the basis of the offer.’ By the end of 2024 Orange expects its fibre-to-the-home (FTTH) infrastructure to be available to up to eight million homes, which is more than half the country’s households.

Poland, Orange Poland