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MVNO Monday: a guide to the week’s virtual operator developments

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28 Jun 2021

Zain Iraq has teamed up with Californian vendor MATRIXX Software to launch its new digital disruptor brand, oodi. Pitched as Iraq’s first all-digital telecoms service, oodi launched last month, and is powered by MATRIXX’s Digital Commerce Platform. Built from scratch, oodi uses out-of-the-box MATRIXX capabilities to provide Iraqi customers with ‘complete flexibility, transparency, and ease-of-use for their mobile experience’. Among other things, the oodi app allows users to customise plans and track spending in real time.

Over in Brazil, retail giant Magazine Luiza is understood to be plotting a relaunch of its MVNO business. According to TecnoBlog, the new service will utilise the Claro Brasil network and replace the short-lived 2018 MVNO, which was launched in conjunction with Surf Telecom and TIM Brasil. The new agreement was approved by the National Telecommunications Agency (Agencia Nacional de Telecomunicacoes, Anatel) on 9 June. The report notes that the new MVNO actually represents the retailer’s third attempt at launching a virtual operator; Chip Luiza went on sale in 2021 and also used the Claro network.

In an interview with ZDNet, MyRepublic’s managing director Lawrence Chan has provided an operational update regarding the company’s Singapore-based operations. As of May 2021, he indicated that MyRepublic served 70,000 mobile subscribers, up 250% year-on-year. In addition, the telco served 85,000 fixed broadband subscribers in the city-state.

Finally, Canadian MVNO PhoneBox has informed TeleGeography that it now supports eSIM on all pre-paid and post-paid plans available via the Rogers network. The company explains: ‘An eSIM is like a physical SIM card, only now it’s embedded in your phone digitally. This means you no longer have to insert a SIM card into your phone. Once you purchase an eSIM online, PhoneBox will send you a QR code, scan this with your device and activate your phone plan in minutes.’ Launched in 2011, PhoneBox specialises in affordable, contract-free mobile phone plans for travellers and international students.

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Brazil, Canada, Iraq, Singapore, Magazine Luiza (Maga+), MATRIXX Software, MyRepublic, oodi, PhoneBox, Zain Iraq

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