Rakuten Mobile marks one-year anniversary with new UN-LIMIT offer; mobile applications top 3.9m

12 Apr 2021

Japan’s new fourth operator Rakuten Mobile has marked the first anniversary of its full-scale commercial launch by introducing a new promotional campaign that offers its UN-LIMIT VI service plan to users free of charge for the first three months. Further, the newcomer confirmed on its website that as of 8 April 2021 the total cumulative number of applications for the UN-LIMIT VI package had surpassed 3.9 million (incl. applications and pre-registrations for application), while the total number of Rakuten Mobile contracts, including MVNO contracts, reached 4.5 million.

In the release, the newcomer confirmed: ‘Since full-scale commercial launch of its mobile service in April 2020, Rakuten Mobile has carried out various measures to improve the quality of its service, including upgrading the service plan, expanding its network area, and increasing the number of Rakuten Mobile shops and line-up of original devices and products compatible with its network.’ The company has to date deployed more than 11,500 base stations and boosted coverage to 73.5%, a figure it hopes will have reached 96% by mid-2021. Further, its 5G non-standalone (NSA) network – which was switched on in parts of Tokyo, Kanagawa, Saitama, Hokkaido, Osaka and Hyogo in September 2020 – was expected to hit the 70% coverage mark by end-March 2021, with availability in all 47 prefectures (unconfirmed).

Japan, Rakuten Mobile