Rakuten ratchets competition up a notch with 1GB free data offer

29 Jan 2021

Rakuten Mobile, the wireless unit set up by Japanese e-commerce giant Rakuten Inc., has thrown down the gauntlet to NTT DOCOMO, KDDI (au) and SoftBank Corp, by announcing that from April it will not charge any fees to subscribers who use up to 1GB of data per month, Kyodo News reports. As price competition intensifies in Japan in response to a government call to slash mobile charges, newcomer Rakuten Mobile reportedly plans to offer a data plan with 20GB per month for JPY1,980 (USD19), compared to rivals DOCOMO and SoftBank whose comparable service will cost JPY2,980 from March, and KDDI which will levy a fee of JPY2,480 from the same date. Currently, Rakuten Mobile provides unlimited data services over its 5G networks in some areas for JPY2,980 per month; it will release details on its new plans soon, according to unnamed sources.

Japan, Rakuten Inc., Rakuten Mobile