KDDI to undercut rivals with ultra-affordable 5G tariff plan

13 Jan 2021

Japanese mobile carrier KDDI today (13 January) unveiled a new 20GB data tariff plan which undercuts rivals as it reacts to government pressure to cut monthly fees for cellular services. KDDI, which offers services in Japan under the au branding, aims to introduce the new plan in March, dubbed ‘povo’, which reportedly comprises a 4G plan (including the option to use 5G from the summer) priced at JPY2,480 (USD23.82) a month – JPY500 cheaper than rivals NTT DOCOMO and SoftBank have set for their corresponding 20GB quota bundles, which are also set to be on the shelves in March.

‘We are offering simple and easy-to-understand services,’ KDDI President Makoto Takahashi told a press conference. ‘The povo offered online, is mainly designed for people who do not make many phone calls,’ he added.

Japan, KDDI (au)