Japan’s new fourth operator Rakuten Mobile announced yesterday (30 June) that the number of people signing up to its ‘UN-LIMIT’ unlimited service plan, which it launched commercially on 8 April 2020, surpassed one million at 30 June 2020. The newcomer noted that the high volume of signups came in a period when the local population was observing stay-at-home guidelines and other measures to limit the spread of COVID-19. TeleGeography notes that the number of applicants figure does not equate to the number of subscribers just yet though, as it does not necessarily marry with the number of people to have received a handset or phone number, or had their service activated.
The cellco’s UN-LIMIT plan includes unlimited data within the Rakuten 4G network coverage area and unlimited domestic calls through its Rakuten Link app, for a monthly fee of JPY2,980 (USD22.4). The plan also includes 5GB of data per month within the service areas provided by Rakuten Mobile’s domestic roaming partner KDDI, in addition to a maximum data transmission speed of 1Mbps after using the allocated 5GB of data – which it claims has ‘proved popular with customers’.
Rakuten Chairman/CEO and Rakuten Mobile CEO Mickey Mikitani confirmed: ‘Rakuten Mobile has now received over one million applications for our mobile carrier service. Less than three months since full-scale commercial launch … this is a terrific achievement. With an expanding Japan network and ground-breaking technology, we’re looking forward to offering our growing customer base even more convenient, simple and low-cost services.’