Spanish regional operator Euskaltel Group has launched a new national proposition, Virgin Telco, with a view to targeting the 85% of the Spanish market where it does not currently operate via its Euskaltel, Telecable and R brands. In total, the newcomer seeks to address a total of 18.4 million homes with a suite of quad-play products, including 300Mbps fixed broadband access and an MVNO service.
Euskaltel CEO Jose Miguel Garcia commented: ‘We will transform communications to be more open, simpler and more accessible for everyone. In this market there is still a lack of affordable convergent services. Virgin Telco responds by breaking the status quo of traditional fixed packages, which do not add value, and which inflate the final cost. We are offering a different approach which adapts to the needs of new digital households and differing customer requirements.’