Google adopts ‘Google Fiber Webpass’ brand for ISP

25 Feb 2020

Gigabit fibre-to-the-home (FTTH) provider Google Fiber has announced that it has officially adopted the ‘Google Fiber Webpass’ brand for its point-to-point wireless ISP activities. Writing on the Google Fiber blog, Brien Bell, Head of Webpass, explained: ‘Rolling out our new name and branding is another step in bringing together the best parts of both Google Fiber and Webpass – building on our shared mission of connecting more people to reliable, customer-friendly, high-speed internet. So, while the new name doesn’t mean Google Fiber’s fibre-to-the-home service is expanding to any of our Google Fiber Webpass cities, it does mean that we’re one step closer to providing customers in all of our cities a more integrated Google Fiber and Webpass experience!’

As previously reported by TeleGeography’s CommsUpdate, Google acquired Webpass, a San Francisco-based ISP, back in October 2016, with a view to adopting a ‘hybrid’ broadband approach. At the time of the transaction, Webpass operated in the major urban markets of San Francisco, Oakland, San Diego, Miami, Chicago and Boston, as well as the smaller markets of Emeryville, Berkeley, Miami Beach and Coral Gables. The company claimed to account for ‘tens of thousands of customers’ at that time.