Virgin territory: Euskaltel agrees to use UK brand to drive nationwide expansion

12 Feb 2020

Spanish alternative operator Euskaltel has announced that it has signed a trademark licence agreement with Virgin Group to use the Virgin brand to drive its nationwide expansion strategy. The Virgin brand will coexist alongside Euskaltel’s three established brands; Euskaltel, Telecable and R, which will continue to provide services in each of their respective regions. With improved wholesale access agreements signed in December 2019, Euskaltel intends to use the Virgin brand to take it into the 85% of the Spanish market where it is not present today.

Virgin Group CEO Josh Bayliss commented: ‘The Euskaltel Group is a market leader in Spain, known for its excellent service and innovation in the telecoms sector. These are qualities on which we pride ourselves at Virgin, making us confident Euskaltel is the perfect partner with whom to launch Virgin telecoms services in Spain.’