British broadband provider Virgin Media has reportedly begun upgrading all customers currently signed up to its slowest legacy broadband bundles – which offer downlink speeds of 50Mbps – to a faster level of connectivity. According to ISPreview, Virgin Media has revealed that around one million customers are covered by the upgrade and that, going forward, they will be able to connect at speeds of up to 108Mbps/10Mbps (down/uplink). It is understood that the free upgrades officially got underway yesterday (6 January), with the operator expecting the programme to be completed for ‘the majority of customers’ by March 2020.
Virgin Media’s decision to upgrade speeds for those on its slowest service will bring its existing user base into line with its current portfolio – currently, the cable broadband provider’s entry-level bundled broadband plan provides download speeds of 108Mbps, with 50Mbps-capable bundles having been discontinued, though the lower rate is still available for those taking up a broadband-only connection. As a result of the initiative, Virgin Media has suggested that the ‘average speed across [its] entire broadband base will rise to more than 150Mbps’.
Commenting, Annie Brooks, Virgin Media’s Executive Director of Connectivity, was cited as saying: ‘We’re starting 2020 with a broadband bang by rewarding our loyal customers with this free speed upgrade so even more people can experience our ultrafast, future-proof connectivity. As the UK’s fastest widely available broadband provider, we want to banish buffering and let our customers live without limits so they can do everything they want to online, at the same time, without delay.’