Polish watchdog requests clearer pricing in advertising

9 Oct 2019

Poland’s Office of Competition and Consumer Protection (Urzad Ochrony Konkurencji i Konsumentow, UOKiK) has called on the country’s telcos and pay-TV providers to be more transparent about the pricing of their services. The watchdog has written to ten firms – Cyfrowy Polsat, ITI Neovision, Multimedia Polska, Netia, Orange, P4 (Play), Polkomtel (Plus), T-Mobile, UPC and Vectra – requesting that they change the way their prices are displayed in advertising or by salespeople. UOKiK wants consumers to be given a better indication of factors that can affect pricing such as penalties for failing to sign up for online billing, for late payment, or for not agreeing to accept marketing materials.

The regulator has threatened operators with fines if they do not change their advertising practices by the end of this year. Tomasz Chrostny, vice president of UOKiK, commented: ‘If telecommunications companies do not comply with our expectations within the time limit, we will decide to initiate proceedings. They can end with a penalty of up to 10% of annual turnover.’