Vodafone Germany and Unitymedia have begun marketing joint fixed and mobile communications products in over 600 shops in the federal states of North Rhine-Westphalia, Hesse and Baden-Wurttemberg. Last month UK-based Vodafone Group completed its acquisition of four of Liberty Global’s subsidiaries, including German cableco Unitymedia for approximately EUR19.0 billion (USD20.9 billion). Vodafone claims that hundreds of thousands of its existing DSL customers in those three states will be able to upgrade their speeds by switching to Unitymedia’s higher-performance cable network.
‘In the background, we have been working hard on integration over the past few weeks. Today we are making a first big step in the integration, and it starts right where our customers are – in our shops,’ commented Vodafone Germany’s Managing Director of Private Customers, Andreas Laukenmann, adding: ‘From today, we will sell our fixed and mobile products together. And with free data, LTE routers and 5G for free, we’re welcoming millions of customers on our mobile network.’