British internet provider Sky has announced the launch of a new fixed broadband offering, ‘Sky Broadband Ultrafast’, which will offer downlink speeds of up to 285Mbps. Two new tariffs are being introduced, with the lower level of these – Ultrafast Broadband 1 – providing ‘average download speeds’ of 145Mbps for GBP39 (USD47) per month, while the more expensive plan – Ultrafast Broadband 2, costs GBP49 per month and boosts average speeds to 285Mbps. According to a press release from Sky regarding the new product launch, Ultrafast Broadband 1 will be available to more than two million premises in the UK, while the top-tier plan will be accessible by more than 1.2 million premises. Looking ahead, it has said that it expects availability for both services to ‘continue to roll out across the UK throughout 2019 and 2020’.
However, with it understood that these new broadband offerings will be provided over the G.fast and fibre-to-the-premises (FTTP) infrastructure owned by Openreach, ISPreview reports that initially orders are only being taken for those would-be customers in areas covered by G.fast technology. It has been claimed that FTTP-based access will be introduced by the end of this year, meanwhile. In addition, the report also notes that both of the new broadband plans will include a VoIP-based pay-as-you-go fixed line service as standard, with the option to add call packages.
Commenting on the new plans, Sky’s Director of Broadband, Kathryn Imrie, was cited as saying: ‘Fast and reliable broadband is an essential part of the family household today, and it’s only going to get more important in future … We want our customers to be able to do even more online, on more devices, without seeing their connection lag or drop. As a Sky Broadband Ultrafast customer, you will be able to seamlessly watch an HD movie, while your partner surfs the web and your kids are gaming in their bedroom.’