Rakuten Mobile gears up for launch by inking DMM.com deal to bolster subs base

10 Jul 2019

Rakuten Mobile, which in April 2018 received the thumbs up from the Ministry of Internal Affairs and Communications (MIC) to become Japan’s fourth mobile network operator (MNO), is gearing up for its planned October 2019 launch by signing a JPY2.3 billion (USD21.1 million) contract to port in customers currently using the rival MVNO and broadband service of web company DMM.com. Mobile World Live reports that the would-be MNO’s parent, e-commerce giant Rakuten, has facilitated the deal to take on businesses operated by DMM.com from 1 September 2019, in a move that will effectively ‘boost’ subscriber numbers a month before Rakuten Mobile goes live.

In a press statement, Rakuten conformed that the deal covers around 240,000 3G/4G users of DMM Mobile and a further 20,000 subscribers using DMM Hikari – both of which are currently hosted by NTT DOCOMO.

Japan, Rakuten Mobile