Israeli cableco HOT Telecommunications is set to make broadband at downlink speeds of up to 500Mbps available to residential users, local news outlet Globes reports. It is understood that HOT sees the service switch-on as a way to reduce its churn rate, as customers continue to move to rival providers such as Partner and Cellcom – both of which currently offer 1Gbps-capable fixed broadband plans, albeit only in select parts of the country. According to the report, HOT’s new 500Mbps tariff is to be offered to both new and existing customers for ILS99 (USD28) per month initially, with the price rising to ILS129 after the first three months.
HOT’s chief executive Tal Granot-Goldstein was cited as saying of the new product plans: ‘This is the first time that a telecommunications group is offering a high speed of 500Mbps with nationwide deployment. HOT invests large resources in providing high-quality solutions, and already offers the highest average surfing speed in Israel. HOT will continued to be one step ahead of the competition both in surfing speed and network stability.’