Russia’s fourth largest cellco by users, Tele2 (part-owned by national telco Rostelecom), has expanded its commercial mobile network services to Yaroslavl – its 67th Russian region, it confirmed on its website. Tele2 Russia’s 2G/3G/4G voice and high speed mobile internet services initially cover approximately 97% of the population of Yaroslavl including all regional centres and nearly all towns and villages in the region. In addition, Tele2’s coverage encompasses federal and regional highways, coastal zones of the Volga River, the Rybinsk Reservoir and lakes Nero and Plescheevo. The operator pledged to continue coverage expansion to reach ‘even the most remote areas of the region’.
Tele2 noted in its announcement that its network debut in Yaroslavl coupled with its recent expansion to the Ivanovo region completes its footprint across all regions of Central Russia. The company is aiming to take subscribers away from its larger network rivals with a strategy of ‘simple and convenient tariffs without hidden conditions’ allied with ‘modern’, quality customer service.
Note that all three larger Russian cellcos MTS, MegaFon and Beeline cover 83 of 85 Federal regions (i.e. all except the Russian-occupied Crimea/Sevastopol).