Relish approaches use-by date; Three to ditch BFWA brand on 1 April

4 Mar 2019

UK fixed-wireless broadband ISP Relish, which use to be part of UK Broadband, prior to its GBP250 million (USD330 million) takeover by Hutchison 3G UK (Three UK) in June 2017, is being re-branded as ‘Three Broadband’ from 1 April 2019 to reflect the name of its new parent company. The telco’s 3.5GHz network is concentrated in Central London, but also serves parts of Swindon and Reading.

UK tech site ISP Review quotes correspondence sent to the ISP’s existing user base as saying: ‘We’re re-branding to get ready for the future, a future which is only possible with Three. You’ll still have the same cracking service, price plan, My Account and support you’ve been used to from our lovely Relish team.’

According to TeleGeography’s GlobalComms Database, Relish claims to be ‘the UK’s largest commercial holder of national radio spectrum suitable for 4G mobile services and fixed wireless solutions’, owning a total of 124MHz of spectrum in the 3.5GHz and 3.6GHz bands, as well as additional frequencies suitable for high-capacity point-to-point and point-to-multipoint services in the 3.9GHz, 28GHz and 40GHz bands.