MVNO Monday: a guide to the week’s virtual operator developments

15 Oct 2018

US MVNO Consumer Cellular has announced that it has reached the three million subscriber milestone. John Marick, CEO of Consumer Cellular, commented: ‘If you know us at all, you know that we love to celebrate a big milestone. While all of our milestones have been important, we are especially excited about our three millionth customer. Our continued growth is a direct reflection of our amazing employees who helped us get to this point and who do such a good job serving our customers every day.’ Founded in 1995, Consumer Cellular has enjoyed great success since it became the preferred provider for the AARP (formerly the American Association of Retired Persons) members in 2008, making the company one of the first to actively market mobile services specifically to retirees. Consumer Cellular passed the one million subscriber milestone in February 2013, before going on to notch up two million users in October 2015.

Sticking with the United States, US Mobile has informed Fierce Wireless that it now counts roughly 50,000 unique subscribers, a figure which CEO Ahmed Khattak said has been growing every month. The MVNO previously reported around 20,000 customers in late 2016. The executive confirmed that US Mobile has doubled its revenues every year since it launched in 2015 and is on track to reach sales of USD10 million to USD15 million this year, compared to USD2.6 million in 2016 and USD300,000 in 2015. US Mobile launched over the T-Mobile US network in 2015 and added connectivity from Verizon Wireless in 2017.

Over in Norway Chilimobil – the country’s second largest MVNO by subscribers – has revealed that it will be activating VoLTE services for its customers today (15 October). The service is marketed under the ‘4G Tale’ banner and will be available for free to any users with a compatible handset.

Italy looks set to witness the launch of a new MVNO in December this year, under the Sija Mobile brand name. According to local site MVNO News, the newcomer is the brainchild of Hoila! Mobile, which claims to be the ‘the first and only German-Italian mobile service provider’. The new MVNO will initially serve Bolzano, a mountain city near the Austrian border. Bolzano is the capital city of the province of South Tyrol.

Finally, Austrian MVNO Spusu has informed local publication Der Standard that its proposed German MVNO has been abandoned after the virtual operator failed to agree terms with Telefonica Deutschland. Mass Response, an Austrian company which provides interactive response services for media and television companies, launched the Spusu MVNO over the Drei network back in June 2015.

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Germany, Italy, Norway, United States, Chilimobil, Consumer Cellular, Hoila! (Sija Mobile), Spusu (Mass Response), US Mobile