Videotron’s Fizz mobile brand in beta testing

Quebec-based cable and mobile operator Videotron has confirmed to MobileSyrup that it is behind a new no-frills mobile brand named ‘Fizz’ which is launching a three-month beta testing phase in Quebec and the Ottawa area. Videotron added that it will provide more information ‘later this year when Fizz officially launches.’ The start-up basic sub-brand will operate over Videotron’s LTE network without any retail store presence, with the aim of competing in the low-budget market against so-called ‘flanker brands’ owned by the ‘big three’ mobile network operators including Rogers’ Chatr, Bell’s Lucky Mobile and Telus’ Public Mobile.