Italy’s newest mobile network operator (MNO) Iliad has announced the signing of its two millionth customer, 100 days after its launch on 29 May. The firm has shaken up the Italian wireless sector with its low-cost unlimited plans, forcing incumbent trio TIM, Wind Tre and Vodafone to roll out their own budget offers. The newcomer had attracted 635,000 users by the end of June, hit one million customers in mid-July and 1.5 million by early August. It has said it is eventually aiming to take a 10% share of Italy’s mobile market.
Meanwhile, to mark its two million subscriber milestone, Iliad has launched a new offer, which it says is guaranteed for 500,000 new users. It is providing 50GB of 4G data use in Italy, 10GB elsewhere in Europe, and unlimited calls and SMS for EUR7.99 (USD9.27) a month. The unlimited call minutes cover Italy and more than 60 international destinations.