Belizean full-service telecoms operator Belize Telemedia Limited (BTL) is close to completing a rebranding exercise which will see its disparate business units switch to the ‘Digi’ brand. Love FM quotes CEO Rochus Schreiber as saying: ‘Our company has been an integral part of Belize for over 100 years … We are going beyond, we are starting something new, something revolutionary. Our Digi brand is the centre of our new marketing platform that will make it easy for us and for our customers to recognise the new services that we will be rolling out shortly, and it will make it easy for us to bundle these services into very attractive and affordable offers.’
TeleGeography notes that BTL has used the DigiCell brand for its mobile services since December 2002 and launched fibre-to-the-home (FTTH) services under the DigiNet brand in August 2017.