BT network unit Openreach has announced what it terms a ‘new, supplementary wholesale discount structure for fibre broadband in return for volume commitments’. In a press release regarding the matter, Openreach confirmed its intention to offer long-term discounts which go beyond telecom regulator Ofcom’s pricing controls on its superfast broadband products. The new wholesale prices will go live from 21st August, it said, and will be available to all of Openreach’s Communication Provider (CP) customers that grow their fibre-to-the-cabinet (FTTC) and fibre-to-the-premises (FTTP) customer base on Openreach’s infrastructure ‘by an agreed proportion over a three or five year period’. The BT unit claims that the new pricing strategy will drive an increase in the take-up of superfast and ultrafast services across the UK, while raising the average speeds received by end customers.