Iliad Italy attracts one million users in 50 days

Italy’s new mobile network operator (MNO) Iliad has announced that it has signed up one million customers in the 50 days following its launch on 29 May. Further, the French-owned cellco says it is extending an introductory promotion which offers unlimited calls, unlimited SMS and 30GB of data for EUR5.99 (USD6.93) a month. The offer was originally open to its first million customers, but has now been expanded to include another 200,000 sign-ups. Iliad has said it eventually hopes to gain a share of up to 10% of Italy’s mobile market, which is home to more than 80 million users.