Reports from Italy are suggesting that the country’s new fourth cellco, Iliad, has signed up around 300,000 customers in its first month of operations, or around 10,000 users a day. Milano Finanzo cites investment bank Berenberg as saying that approximately 250,000 number porting requests have been lodged with the three incumbent network operators, Wind Tre, TIM and Vodafone, as well as with MVNOs, while around 50,000 new subscriptions have been taken out. The report says that approximately 40% of porting requests have come from Wind Tre customers wishing to join Iliad, while 25% are from Vodafone and 20% from TIM; the remaining 15% have been lodged with resellers such as Poste Mobile and Fastweb.
French telco Iliad launched in Italy at the end of May, with a special offer for its first one million users. Iliad Italy is providing unlimited calls, unlimited SMS and 30GB of data for EUR5.99 (USD6.93) a month, which it says is up to five times cheaper than an equivalent offer from Vodafone Italy and half the price of its next cheapest rival, Wind Tre. The newcomer still has a long way to go, however, to attain its goal of garnering a 10% share of a market which is home to around 80 million users.