Telefonica to use O2 as a low-cost brand in Spain

23 May 2018

Spanish mobile market leader Telefonica Espana (Movistar) is poised to introduce the O2 brand as it seeks to target the country’s budget segment. The new brand – which has been in use in the UK since 2002, following its introduction by previous owner BT – will be headed by the newly-recruited Pedro Serrahima, the founder and former CEO of Spanish MVNO Pepephone, which is now owned by Grupo MASMOVIL. Local press sources have suggested that the new brand could be introduced as early as September this year, and is also likely to encompass fibre-to-the-home (FTTH) connectivity.

Spain, Telefonica Espana (Movistar)