BT’s Consumer unit unveils converged product plans

18 May 2018

BT Group’s new ‘Consumer’ unit – which going forward will comprise BT, mobile network operator (MNO) EE and alternative broadband provider Plusnet – has announced plans to launch a new range of converged products. Under the plan, BT will introduce ‘BT Plus’, which will offer home broadband, mobile and Wi-Fi services in one converged plan, while its ‘Keep Connected Promise’ will mean that if ever there is a fault with a customer’s home broadband, it will enable unlimited data on their BT mobile plans and send out a 4G Wi-Fi Mini Hub with unlimited data so the customer can stay connected while their broadband is repaired. Meanwhile, its mobile unit is set to launch new converged ultrafast home broadband plans over broadband and 4G, while the cellco is also showcasing a prototype for a new category of converged broadband, called ‘EE Hybrid Broadband technology’. What the company claims will be the UK’s ‘first truly hybrid home broadband’ will reportedly combine the superfast broadband network with the 4G network to give customers consistent and reliably fast broadband speeds.

Separately, it has been confirmed that BT’s Consumer unit will look to amalgamate its mobile, broadband and Wi-Fi networks into ‘one smart, digital network that will give customers seamless connectivity wherever they go’. This converged infrastructure – which the company claims will be the first of its kind in the UK – is scheduled to be completed in 2022.

Commenting on the plans, Marc Allera, CEO of BT’s Consumer business said: ‘We’re investing across BT, EE and Plusnet so that we can provide our customers with the widest choice of products and services, on the best networks, and with the best service in the UK … We’re beginning our journey to create one converged, smart network built on our world-leading fixed and mobile networks – going beyond 4G, 5G, Wi-Fi and ultrafast broadband to seamlessly connect our customers wherever they are to the things that matter most to them.’