Cell C pursuing acquisition strategy

18 Jan 2018

South African wireless operator Cell C is working on two fibre-to-the-home (FTTH) acquisition deals and is looking at other targets in markets such as insurance, in a bid to diversify its revenue sources. TechCentral cited CEO Jose dos Santos as saying: ‘We are in the process of doing the right acquisitions and partnerships to be able to provide everything from content, insurance and possibly even financial services that all goes along with well-priced data and broadband services … We want to start generating different revenue streams.’ In November 2017 Cell C launched Black, an online streaming platform that the company expects to challenge more established providers, including MultiChoice, ShowMax and Netflix. The company plans to add more channels and will consider bidding for related contracts such as English Premier League matches, Dos Santos said. ‘We could have done a partnership but we wanted our own content,’ the CEO said, adding: ’Going into 2018, we want to be able to offer you unlimited voice, fibre to your home, content, and then maybe let you add on that insurance on your household goods and car, and so on.’

South Africa, Cell C