Telekom Austria Group adopts A1 brand

15 Nov 2017

Telekom Austria Group has changed its international corporate name to A1 Telekom Austria Group, following the announcement in September 2017 that it would gradually roll out the A1 brand across all of its operations. The group said its ‘one brand strategy’ will facilitate synergy effects and group-wide leverage of existing assets and capabilities, while exploring the emerging potential and opportunities of digitalisation.

The rebranding aims to provide A1 Telekom Austria Group’s more than 24 million customers with a coherent brand experience for all offers in all of its markets and to strengthen its position for the expected consolidation of the European telecoms markets. According to TeleGeography’s GlobalComms Database, Telekom Austria Group has a presence in eight countries through the following subsidiaries: A1 Telekom Austria; Mobiltel (Mtel – Bulgaria); Mobile Digital Communications (velcom) and Atlant Telecom (both Belarus); VIPnet and Metronet (Croatia); A1 Slovenia; Mobilkom Serbia (VIP Mobile); Vip (Macedonia); and Telecom Liechtenstein.

Austria, A1 Telekom Austria Group