German cable network operator Tele Columbus Group has started to rebrand its operations under the PYUR banner. The company, which serves around 3.6 million connected homes, has unveiled its new tariff portfolio with a focus on ‘simplicity, performance and fairness’, with services ‘tailored towards the desires of the individual subscriber’.
PYUR is being rolled out gradually in several key regions across the company’s nationwide footprint, to be followed by the rebranding of pepcom’s brands cablesurf and KMS, as well as the group’s business customer provider HL komm from early 2018 onwards. Tele Columbus AG as the publicly listed holding company will keep its name. ‘This is a unique selling proposition in the German fixed line market which underlines our attacker mindset,’ commented CEO Ronny Verhelst.