Telekom Austria Group has announced a decision to gradually roll out the A1 brand – currently used in its domestic market and Slovenia – across all of its operations. The firm says the move aims to provide its more than 24 million customers with a coherent brand experience for all offers in all of its markets and to strengthen its position for the expected consolidation of the European telecoms markets. ‘In the fragmented European telecommunications markets, the Telekom Austria Group aims at fostering its perception as a powerful international company by means of a unified brand,’ commented Alejandro Plater, CEO and COO of the Telekom Austria Group, adding: ‘At present, even the group’s own companies alone count more than ten different brands. This underlines the need for investing all bundled efforts in one strong unified market presence.’
According to TeleGeography’s GlobalComms Database, Telekom Austria Group has a presence in eight countries through the following subsidiaries: A1 Telekom Austria; Mobiltel (Mtel – Bulgaria); Mobile Digital Communications (velcom) and Atlant Telecom (both Belarus); VIPnet and Metronet (Croatia); A1 Slovenia; Mobilkom Serbia (VIP Mobile); Vip (Macedonia); and Telecom Liechtenstein.