Japan’s KDDI trims smartphone fees by 20% to fight budget carriers

10 Jul 2017

Tokyo-based telecommunications group KDDI Corp (au) has announced plans to cut monthly charges on its smartphone plans by 20% as it looks to fend off the increased threat of budget-friendly rivals in the market, Nikkei Asian Review reports. With customers defecting to lower-cost competitors in the burgeoning MVNO sector, KDDI has confirmed that from the summer it will trim au brand tariff plans – the most popular of which currently cost JPY7,000 (USD60) or JPY8,000 for plans offering up to 5GB of data and unlimited voice calling.

Japan, KDDI (au)