In a bid to improve customer experience, the Telecom Regulatory Authority of India (TRAI) has launched three mobile applications, improved its website to make it more accessible and created a new portal for service providers. The first app, dubbed ‘MyCall’ is crowdsourcing voice call quality monitoring software, which will allow customers to rate the quality of each call made. The TRAI notes that the user-friendly application will help it gather information on customer experience and network quality. Similarly, the ‘MySpeed’ app also allows TRAI to gather anonymised data on network quality. The application will enable customers to check the speed of their mobile internet connection and send the results to the watchdog, but will also allow the regulator to gather information, without any action from the user, via automated tests. The TRAI stressed that such tests would be brief, infrequent, free and anonymous, with no personal data being collected. Finally, the regulator has developed a second iteration of its anti-spam application, ‘Do Not Disturb (DND 2.0)’ which it claims will help smartphone users avoid unsolicited communications such as telemarketing calls and SMS.
The service provider portal, meanwhile, targets broadcasting and cable broadband providers and aims to improve communications between the regulator and providers. More specifically, the TRAI intends to educate service providers regarding the reporting requirements stipulated by the relevant regulations. In its press release, the regulator added: ‘This portal will harness the strength of ICT to create [a] consolidated database of service providers [in the] broadcasting and cable sector[s].’