Altice to rebrand international units by 2Q18

24 May 2017

Netherlands-based multinational telecoms group Altice has unveiled a new unified global strategy designed to transform it from a holding company with a collection of disparate brands into a worldwide player using a single brand by 2018. As such, the Altice brand – including a new logo – will replace the current branding used by each of Altice’s international operating companies by the end of the second quarter of 2018. Major businesses affected by the transition will include PT Portugal (MEO), SFR in France and US cable operators Cablevision and Suddenlink. The company’s new corporate tag-line will be ‘Together Has No Limits’.

Altice Group CEO Michel Combes commented: ‘Operating as one unified organisation, Altice will reinvent the future of the customer experience through an enduring commitment to deliver innovative, best-in-class products and services that unlock the limitless potential of our customers and our people.’