Orange rebrands Airtel unit in Burkina Faso

17 Mar 2017

Orange Group has further strengthened its operations in West Africa with the announcement that it has officially launched its brand in Burkina Faso. The news comes less than a year after the June 2016 completion of Orange’s 100% takeover of Airtel Burkina Faso, which was first agreed in January that year. As such, the French-owned cellco will now operate under the name ‘Orange Burkina Faso’. Going forward, Orange seeks to pursue the unit’s ongoing development of so-called 3.75G (HSPA+) technology, and also expand the scope of its Orange Money programme. Further, the company is also planning to increase the availability of its fibre-optic network.

Bruno Mettling, deputy CEO of Orange Group said: ‘It is a great honour for the Orange group to inaugurate its presence in Burkina Faso at a time when the country is resolutely engaged in a vast economic development programme. The arrival of the Orange brand testifies to our commitment to providing the benefits of the digital ecosystem to the entire population of Burkina Faso.’

Orange Group operates in 21 Africa and Middle East countries with over 120 million customers across these regions.