Telefonica Deutschland, Germany’s largest mobile operator by subscribers, has successfully completed the migration of all private O2 and E-Plus subscribers onto a common customer platform. The development forms part of the ongoing integration of Telefonica’s network and brand portfolio, following its EUR8.55 billion (USD9.1 billion) acquisition of Dutch telecoms company KPN’s German mobile unit E-Plus in October 2014. ‘The implementation was an enormous effort in terms of the scale and complexity of the project and we have set a new standard for migrations of this size in our industry,’ commented Telefonica Deutschland’s CEO Markus Haas. The company added that by bringing together a uniform, modern and efficient platform, its customer base will be able to benefit from improved tariffs and products, as well as the faster implementation of new offers, while the streamlining of the system landscape and the shutdown of duplicate IT structures will also enable Telefonica to leverage synergies.
Alongside the migration process, Telefonica has realigned its brand and tariff portfolio by transferring customers of BASE and E-Plus to its core O2 premium brand, while users of the low-cost Simyo tariff range have been switched to the Blau brand.